The digital economy
For most of your life, the internet has probably been something you use — to watch, read, communicate, shop, and bank. That makes you a digital consumer, and there's nothing wrong with that.
But there's another position available: digital participant. People use the internet to market products and services, sell digital products, share what they know, and reach customers beyond their local area — some starting with little more than a phone, internet access, and a willingness to learn.
That's the basic idea. Everything else is detail.
How does digital marketing work?